12 Stores like Zara for affordable on-trend fashion

There’s no arguing that Zara is one of the best women’s clothing stores if you’re looking for affordable, but on-trend clothing. At Zara, you can almost always find a chic top for a night out or the perfect addition to your work wardrobe without breaking the bank. But, if you’re looking to branch out with your fashion choices or simply looking for more options, there are lots of stores like Zara out there that will help you broaden your style horizons. From budget-friendly mass-market retailers, to slightly smaller stores with price points just a bit higher than what you’d find at Zara, we’ve rounded up the retailers that are most similar to H&M, below.

What is Zara?

Zara is a Spanish retailer dedicated to bringing trends to the masses around the globe. It isn’t often that luxury-style fashion and affordability are put together into one package deal; that is, except for when it comes to Zara. Zara got its start in Spain and quickly spread across the oceans, solidifying it as an international fast fashion mogul.

The brand’s core values are beauty, precision, functionality and sustainability; Zara’s dedication to the finer aspects of fashion, along with both classic outfit staples and bigger trends, helps it stand out amongst other trending clothing retailers. Zara locations, both in-person and online, are pristine and minimalistic in aesthetic. Zara is the essence of modern fashion; you can dress it up or dress it down, and you won’t be breaking the bank while doing it.

12 Stores like Zara

1. H&M

There’s a lot to love about a store like H&M. The worldwide retailer of clothing for men, women, and kids specializes in fast-fashion apparel, as well as basics at a budget-friendly price point. It’s a go-to spot if you’re looking for the latest trends at an affordable price, or inexpensive staples like t-shirts and base-layer tank tops.

And, despite being on the cheaper side, H&M has been making an effort to be more sustainable, with its Conscious program, which produces clothing made from recycled, organic, or renewable materials. Finally, it’s everywhere. You’ll find H&M at almost any mall in America, but the store also has a popular website.

2. Mango

Another of the closest stores like H&M, Mango is a highly successful and multinational fashion retailer based in Spain, producing clothes and accessories for men, women and children. Mango’s average prices range between $27-$61, as they have committed themselves to expanding more into the fast fashion market, by lowering prices and increasing product drops with every passing season.

In addition to their chic styles, Mango offers a sustainable collection called “Committed Collection”. This is part of an initiative to lower environmental impact, and features clothes produced with recycled cotton; not only comfortable, but good for the planet.

3. ShopBop

If you love the on-trend, uber chic style or Zara clothes but are looking to add some investment pieces to your closet, the ShopBop website is a must-visit. ShopBop is an online fashion retailer selling clothes and accessories from hundreds of high-end brands, with seasonal deals and a loyalty program to draw shoppers to their site. ShopBop began as a brick-and-mortar retailer in a fashion conscious college town, but closed in 2014 after an acquisition by Amazon. They now function as a subsidiary of Amazon, appearing more high-end in nature and with higher prices to match. This one-stop fashion resource is perfect for trendy pieces and designer items, with the convenience of Amazon shipping and a flashy, browsable website.

One of the best parts about ShopBop is the wide range of price points. While you’ll find super-high end items there, you’ll also find more affordable options from smaller independent labels and contemporary brands, which will perfectly complement your Zara essentials.

4. Forever 21

Forever 21 can be found in many outlet malls across the globe, staying in the fashion conversation despite having filed for bankruptcy in 2020. This retailer remains relevant by hosting timely sales of trending items and increasing a focus on the customer experience. You are unlikely to leave Forever 21 without taking advantage of at least one well-strategized offer!

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An outfit from Forever 21, a store like Zara

5. Urban Outfitters

Urban Outfitters is a lifestyle and fashion retailer with an emphasis on hip styles, cultural wellness and creativity. Founded in Pennsylvania in 1970, it has since expanded worldwide and operates under many different brands, such as Free People and Anthropologie. Stepping foot inside an Urban Outfitters store is all part of the brand’s aesthetic, from the vinyl collection to the recycled resale section: to shop at Urban Outfitters is just as trendy as their clothes are.

Urban Outfitters is known for its eclectic assortment of home, fashion and wellness items, ensuring that your home is dressed just as well as you are. If you’re looking for quality denim, groovy patterns and a reworked vintage aesthetic, Urban Outfitters is the place to be.

6. Vici

Vici is an online women’s boutique started in 2012, with relatability and affordability at the forefront of its brand. A brand made by women, for women, it appeals to those looking to mature their sense of fashion and spice up their wardrobe all in one shopping haul.

Vici have a great media presence, partnering with influencers to show off their everyday staples and statement pieces. With an impressive sale always going on, and new styles constantly being added to their website, Vici is the go-to brand for the working woman who wants to make sure she never goes out of style.

7. Nordstrom

Like ShopBop, Nordstrom is one of the stores like Zara that’s more expensive. If you’re looking for timeless styles and discounts at every turn, look no further than Nordstrom, a department store chain headquartered in Seattle which has since expanded across the US and into Canada. Nordstrom got its start as a shoe store, and now sells not only shoes but a variety of clothing and beauty items for men, women and children. Nordstrom also operates as Nordstrom Rack, an off-price bargain chain store, as well as hosting six annual sales across their regular locations. From recognizable designer brands to trending young adult styles, Nordstrom has a little something for everyone, with sales for every budget.

The store also offers less expensive but still-stylish options in its BP department, which is geared towards young women.

8. Asos

If you’re in search of trending menswear and womenswear, look no further than Asos, which stands for “As Seen on Screen”. As seen on screen is right, for Asos has come a long way from its launch in the UK in 2000, now being recognized as a leading fashion retailer internationally. Asos is the place to shop for any twenty-something with a passion for fashion and a desire to be ahead of the trend.

Asos highlights celebrity partnerships, and also works closely with social media influencers, making itself a relatable brand you can trust. You’ll find big brands like Adidas and The North Face in its collections, so no need to worry about falling off today’s trends when you shop at Asos. Asos is also one of the official retailers of Topshop’s clothing, along with Nordstrom.

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A look from Mango, another international fast-fashion retailer

9. Marshalls

Marshalls is a store like Zara in that its price point caters to the masses. Unlike Zara, however, it’s an off-price retailer which carries designer clothing and lifestyle items at economical rates. Depending on the store you shop at, you can find everything from contemporary basics to designer items at a discounted price.

A part of the TJX corporation, this American based chain is a one stop shop for all things lifestyle and wellness. Style yourself for a night out, or prepare for a night in with items ranging from designer bags and party gowns to pajama sets and slippers. For the lover of deals in all of us, Marshalls is the perfect destination to fulfill your in-season style needs.

10. & Other Stories

High quality pieces, neutral colors and sustainably sourced materials: what brand does this better than & Other Stories? Part of the H&M Group, & Other Stories was founded in 2013 with a strict focus on quality of product and environmental consciousness. With studios in Paris, Stockholm and Los Angeles, & Other Stories strives for attention to detail in every product and it certainly shows in the quality of work.

Dresses and blouses average at about $100 per piece, and with many of these products being made out of fully recycled materials this price is easy to justify. With perfectly paired jewelry and accessories for every occasion, & Other Stories is a high-end women’s brand that’s good for your closet and for the planet.

11. Target

Target is a popular corporation with an assortment of specialized clothing brands for women, men, and children. Rising to popularity in the 1970s, Target is a favorite of both the middle-aged crowd and the young adult, building a multigenerational appeal with their cheap prices and homey aesthetic.

Target’s clothes are both practical and hip, with an outfit for every occasion and an accessory in every color imaginable. With regular seasonal drops and a constantly updated sales section, Target sells everyday items that appeal to anyone. Whether you’re planning a vacation or prepping for errands day, Target is bound to have something cute and comfortable for the occasion.

12. Aritzia

Artizia began as a Canadian department store more than 70 years ago, and is not a go-to womenswear store for ‘everyday luxury.’ The store offers both items under its own Artizia label, as well as from brands like A.GOLDE, Babaton, Wilfred, and more. Like Zara, Artizia’s offerings tend to be minimalist, and on-trend, but the prices at Artizia are generally higher than what you’d find at Zara.

What are stores like Zara but cheaper?

If you’re looking for stores like Zara that aren’t quite as expensive, you’ve got options! Check out stores like H&M, Mango, and Forever 21, which all sell stylish, trendy clothing that’s cheaper than Zara’s offerings.