Quiet luxury brands – What are they?
Quiet luxury is the “it” fashion trend that’s taking over social media, but dressing in high-quality basics is nothing new.
At its core, quiet luxury, also known as ‘stealth wealth’ is simply a commitment to buying classic investment pieces – or purchasing those wardrobe-building staple items that are well-made, well-tailored, and will last not just from a quality standpoint, but a style one, too.
Quiet luxury is also considered the true symbol of wealth – because it’s all about subtlety, not logos, so it’s a marker that you’ve made it to the point where you can purchase high-end clothes not to impress people, but just because it’s what you like to wear on a day-to-day basis.
This is also why quiet luxury doesn’t have to be over-the-top expensive. Because you can get a quality cashmere sweater from a contemporary brand for $400 that’s just as nice as the $2000 sweater from the ultra high-end luxury brand. Stealth wealth is about looking at a garment for the garment’s sake, and taking into account its intrinsic value, independent of the label that makes it.
We’ve always been big proponents of classic style clothing and slow fashion, so we put together a list of the best quiet luxury brands in a variety of price points, so you can dress your best for 2023 (and many years to come).
10 of the Top Quiet Luxury and Stealth Wealth Brands
Quiet luxury brands are a mix of recognizable high-end labels that you’d find at the world’s most expensive department stores, as well as contemporary and even mass-market labels that are known for attention to detail, material and construction.
Vince is the warm Los Angeles based fashion retailer that will leave you dreaming of California sunshine — known for understated luxury products with an elevated California aesthetic. Offering men’s and women’s lifestyle and fashion products, Vince pride themselves on offering modern-day, livable clothes while still remaining high-end. Vince’s products average at about $400 per piece, a price certainly justified by their quality materials and approachable luxury aesthetic. With retail stores across America and wholesale online globally, Vince is an enormous success for those looking to add a little luxury to their every day.
Hermes is a global symbol of luxury, but that doesn’t mean you’d always know Hermes when you saw it. While the brand is behind icons like the Birkin bag and the H logo belt, much of its clothing is more subtle. The luxury isn’t in the logo, but the stitching, the fabric, and the drape.
Hermes is known for maintaining quality and class among all else, and prides itself on manufacturing exclusive, handmade items. With a waiting list for most of Hermes most well-loved handbags and other accessories, the brand is considered a true indicator of lifestyle and luxury.
Everlane is an example of a stealth wealth brand that feels high-end, but is still affordable.
Sustainable styles, minimalistic designs and brand-free clothing are what define Everlane. The brand chooses to renounce trends, and instead make fashion to be kept and reworn for years, echoing the age-old adage of “quality over quantity” … the ultimate quiet luxury principle.
Theory is similar to Vince in that the brand is all about creating quality basics out of luxury fabrics, with a focus on excellent tailoring. Theory sells both workwear essentials like suiting and button downs, as well as everyday wear like linen sets, cotton dresses, and cashmere sweaters.
5. The Row
The Row is literally like Je ne sais quoi personified. When you look at the designs, it’s sometimes hard to know what it is that makes them look expensive, but you just know they’re really, really, expensive. Designed by the Olson twins, the label is centered on simple designs (though some are certainly fancy enough to be black-tie appropriate), exacting tailoring and just enough detail so they feel special.
Italian fashion label Brunello Cucinelli is known for its high-quality cashmere knitwear and elegant ready-to-wear collections for both men and women.
The brand has become synonymous with an effortless elegance that combines classic tailoring with luxurious materials and modern details.
7. Jenni Kayne
Jenni Kayne is sort of like a coastal Grandma version of quiet luxury. It’s effortless and flowy, and dripping in linen and cashmere. The brand is dedicated to making high-quality staples, and it seems like everything is in the perfect quiet luxury color palette: i.e. everything is muted and neutral.
Reformation is another brand that is all about sustainability, as well as luxury in construction and quality.
Despite well-made and designed with eco-friendly materials, Reformation’s clothing is surprisingly budget-friendly for a quiet luxury brand, with tops averaging at $70 and dresses at about $250. For community-friendly, eco-friendly, upper scale fashion you can’t do better than Reformation.
At just six years old, Khaite is a relative newcomer on the fashion scene, but the brand has already made a big impact thanks to its combination of quality and an original take on classic dressing. It’s sort of like a luxury brand with a youthful spin – the silhouettes are more exaggerates and the denim styles are trendier, but it still has a refined sophisticated that screams, er, whispers, luxury.
Sezane is a French fashion label that’s made a big splash in the U.S. in the last few years thanks to it’s basics that epitomize the chic French-girl aesthetic. The look is all about refined classics with feminine, modern details and quality materials- the overall effect makes Sezane garments look much more expensive than they are.
What is the quiet luxury look?
The quiet luxury look is is all about dressing in a classy, elegant fashion, and in a way that looks expensive, but without obvious designer labels as a giveaway.
Instead of wearing a sweater with a Gucci logo, for example, this year is all about spending your money on garments that are well-made and well-fitting, so you give off the air of luxury without being over-the-top about it.
The colors of the quiet luxury look are neutral and natural. Think beige, tan, greige, ivory, and cream, along with saddle colored leathers. The textures are soft and cozy, but not chunky. Think a lightweight cashmere crewneck instead of a wool cable knit sweater.
What quiet luxury brands are affordable?
As we mentioned, not all quiet luxury brands are priced sky high. Some that fall into the more affordable territory, at least comparatively speaking, include:
- Jenni Kayne