Is Madden Girl the Same as Steve Madden? Understanding the Difference

Is Madden Girl the same as Steve Madden? It’s easy to see where the confusion would come from, so here, we delve into the difference, and similarities, between the two brands.

Steve Madden is one of the most recognizable shoe brands there is. With a huge range of styles, from flashy heels to simple sandals and everything in between, as well as footwear for women, men, and kids, Steve Madden has something for everyone.

However, consumers often find themselves confused when they come across “Madden Girl,” another brand name closely associated with Steve Madden. So, is Madden Girl the same as Steve Madden?

Here’s a deeper look into the differences.

Steve Madden vs. Madden Girl: The Basic Difference

A Chanel-inspired Steve Madden ballet flat

Steve Madden and Madden Girl are two different brands, but they are both under the umbrella of the Steve Madden company. (Think similar to how Marc by Marc Jacobs was).

Steve Madden is the parent brand and typically focuses on a broad range of footwear and fashion accessories aimed at women and men of all ages. The offerings include everything from high heels and work-appropriate flats to boots and men’s loafers. The designs tend to be sophisticated and mature, aimed at consumers who are looking for quality and style but are willing to invest a bit more.

Madden Girl, on the other hand, is a sub-brand targeted specifically at younger women, particularly teenagers and young adults. The styles are more playful, trendy, and often cheaper than those offered by the parent brand, Steve Madden. Think vibrant colors, quirky designs, and youthful energy. The pricing strategy is also more budget-friendly, as it aims to appeal to younger consumers who may not yet have the financial freedom to splurge on high-end footwear.

At the same time, the quality of the Madden Girl shoes isn’t as high as the original Steve Madden line.

Quality and Craftsmanship

A Steve Madden Gucci loafer dupe

When comparing the two brands, it’s worth noting that Steve Madden generally offers a higher level of craftsmanship and material quality. That’s not to say that Madden Girl products are poorly made; rather, they are designed with affordability in mind, and this may reflect in the overall build and material selection.

Demographic Focus

Steve Madden aims to be versatile, catering to a broad demographic ranging from young professionals to more mature adults. Madden Girl, however, has a very specific target market: young, fashion-forward individuals looking for a mix of current styles at accessible prices.

Brand Portfolio: What Else Does Steve Madden Own?

The Steve Madden company isn’t just about Steve Madden and Madden Girl. It owns a variety of other brands, in both footwear and apparel, including:

Betsey Johnson

This brand is a testament to whimsical and over-the-top fashion. Betsey Johnson offers a range of apparel, accessories, and footwear that features eclectic designs, vivid colors, and intricate details.


Blondo is focused on creating fashionable, waterproof leather footwear. The brand is a mix of style and function, aiming to offer products that are both aesthetically pleasing and practical.

Dolce Vita

Dolce Vita caters to the modern woman, offering chic and minimalistic designs in footwear and apparel. The brand emphasizes quality craftsmanship and contemporary aesthetics.


Targeting the men’s footwear market, Greats is all about high-quality, classic sneaker designs that are both versatile and stylish.

BB Dakota

A fashion brand focused primarily on women’s clothing, BB Dakota offers a range of apparel that includes casual wear, work attire, and more formal options, all marked by stylish designs and comfortable fits.

Is Madden Girl a good brand?

Madden Girl is a good brand for those who are looking for on-trend, budget-friendly shoes. The shoes are well made, but again, designed to be budget-friendly. They’ll last you a few seasons, but probably aren’t going to be something you wear for the next 10 years (which is fine because the footwear that’s trendy now won’t be in style in 10 years anyway). Because the brand is owned by Steve Madden, you can trust that the style will be unique and the quality will be good.